As I mentioned earlier this week, it has taken more than two years to arrive at this day. Rebranding is a daunting experience, one which I highly recommend small business owners avoid if possible. There are so many different components that play a vital role in the success (or failure) of a rebrand, and what scares me at this stage are all the issues I have not even recognized as potential obstacles. This could make me an anxious mess and keep me up at all hours of the night (me? up at the wee hours?), but for now, I’m opting for the chill approach. Three cups of coffee later, I’m oddly optimistic.
And, if you must know the main reason for this unexpected levity, I’m happy to share my two secret weapons with you that make me feel calm, encouraged, secure and inspired. The first is my designer, Kate Cunningham. Check out her work here. Kate is the creative genius behind my new logo, my new look, and I will forever drop to my knees in pure gratitude for Kate’s astute listening skills as well as her ability to take my concepts and endless blathering and turn it into a beautiful brand. Working with a designer is similar to trying to dance with a new partner. There’s so much to figure out…who’s going to lead? Who should lead? Kate’s design process was rigorous, and yet instead of being intimidating, it was welcoming, embracing, and exciting. I cannot rave enough about Kate, her vision, and her ability to take fragments and weave them into works of art. I am so lucky to have crossed paths with her, which brings me to my second secret weapon…Deb LaFlamme, owner of For the Love of your Biz.
Deb is my marketing guru, has worked with me for the past three years, and is responsible for introducing me to Kate. Deb is 200% committed to helping my business achieve the most it can possibly aspire to in a natural, heartfelt way. Daily, Deb pushes me, nags me, supports me, motivates me, inspires me and teaches me. She cares about my business as if it were her own, and continues to blow me away with her skills, her focus, her drive, her vision, and her endless enthusiasm and intelligence. At quiet moments during the day, nothing makes me feel more lucky than to think of the friendships that have formed over talking sugar.
Yes, it has taken a very long time to get to this day, but the trek has been worth every step, every blister, every scraped knee, every bump in the road. I never expected to fall in love with this new phase of my business. I was angry about it, depressed because of it, overwhelmed by it. It annoyed & frustrated me. I entered into it with clenched fists and gritted teeth. I wanted to race as quickly as humanly possible to the end just so I could feel that unemcumbered sense of moving forward that I craved. I needed Deb to re-direct me & gently nudge me, and I needed Kate to slow me down & invite me to participate in the creation now known as Bisousweet Confections. I cannot wait to see where this ride takes all of us. While it feels bittersweet to say goodbye to babycakes, I cannot help but feel soothed by the fact that Bisousweet Confections will always be inherently connected with babycakes.
With great pride & gratitude, I would like to introduce…